MUSIC VIDEO:
https://youtu.be/e91t9rPR_Mg
Tuesday, 25 February 2020
Tuesday, 11 February 2020
STATEMENT OF INTENT
I intend to create a 3-minute music video, signed to sony music, alongside a working website to help enhance promotion. In order to meet the requirements of my selected brief i will use the four areas of theoretical framework (representation, language, industries and audiences) to guide the products. This will also contribute to my intended communication of meaning. In my video, i will have around 5 different teen girls who will be presented with individual styles and appearances, supporting my intention to share the message that it is normal to be unique and accepting of this. This representation will appeal to young women of similar social grades as the cast (around C demographic) when they identify with them and potentially a secondary audience of males as the girls could become gazed upon. However, i intend to divert from this expectation by empowering the girls with no sign of men through-out and focusing on the individuality and independence of them. To further emphasise this message, i will use close-up shots, more often than long-shot, in order to represent the girls as the most significant features and enable watchers to focus in on the finer details. Additionally, I feel it is important I ensure to feature a range of locations in order to reflect the variety of places different girls may be attracted to. To reinforce my intended message to viewers, there will be a repetitive mood of happiness and joy reflected in girls facial expressions and body language no matter where the scene, highlighting that you can be free to express yourself in whichever setting appeals to the likes of your interest best. In regards to media industries, the brief states the use of 'Sony Music' so at the end of my music video I will include the company logo, as a form of branding, which will contribute to the professional outlook of the product due to it having a roster which includes a broad array of both local artists and international superstars.
The way I intend to link the chosen media product to demonstrate my knowledge and understanding of the digitally convergent nature of the production will be through the construction of an interactive website giving an insight into my created product and acting as one form of promotion. I will ensure that my website continues to remain suitable for my target audience through the theme expressed in my image, text and layout choices. Specifically, I hope to advocate my desired idea of joy and individualism through the use of bold colours, like yellow, which hold connotations such like these. Further more, I think its important for me to promote the artists social media platforms on here, like Instagram and Twitter for instance, in order to enhance advertisement and audience interactivity, especially considering the specified 16-25 year old audience demographic I am attempting to appeal to who are more than likely to engage with these sites on a regular basis.
I intend to create a 3-minute music video, signed to sony music, alongside a working website to help enhance promotion. In order to meet the requirements of my selected brief i will use the four areas of theoretical framework (representation, language, industries and audiences) to guide the products. This will also contribute to my intended communication of meaning. In my video, i will have around 5 different teen girls who will be presented with individual styles and appearances, supporting my intention to share the message that it is normal to be unique and accepting of this. This representation will appeal to young women of similar social grades as the cast (around C demographic) when they identify with them and potentially a secondary audience of males as the girls could become gazed upon. However, i intend to divert from this expectation by empowering the girls with no sign of men through-out and focusing on the individuality and independence of them. To further emphasise this message, i will use close-up shots, more often than long-shot, in order to represent the girls as the most significant features and enable watchers to focus in on the finer details. Additionally, I feel it is important I ensure to feature a range of locations in order to reflect the variety of places different girls may be attracted to. To reinforce my intended message to viewers, there will be a repetitive mood of happiness and joy reflected in girls facial expressions and body language no matter where the scene, highlighting that you can be free to express yourself in whichever setting appeals to the likes of your interest best. In regards to media industries, the brief states the use of 'Sony Music' so at the end of my music video I will include the company logo, as a form of branding, which will contribute to the professional outlook of the product due to it having a roster which includes a broad array of both local artists and international superstars.
The way I intend to link the chosen media product to demonstrate my knowledge and understanding of the digitally convergent nature of the production will be through the construction of an interactive website giving an insight into my created product and acting as one form of promotion. I will ensure that my website continues to remain suitable for my target audience through the theme expressed in my image, text and layout choices. Specifically, I hope to advocate my desired idea of joy and individualism through the use of bold colours, like yellow, which hold connotations such like these. Further more, I think its important for me to promote the artists social media platforms on here, like Instagram and Twitter for instance, in order to enhance advertisement and audience interactivity, especially considering the specified 16-25 year old audience demographic I am attempting to appeal to who are more than likely to engage with these sites on a regular basis.
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