The brief i decided to choose is the 'Music Video and Online' option which requires me to produce a 3 minute music video for a fictional pop band or artist signed to sony, and the working website for the band/artist. The minimum requirements for my chosen production is: a statement of intent, music video, distribution channel, number of web pages and have a cross-media production target audience. The target audience, as suggested by the brief, should be a fun-loving 16-25 year old mass market demographic. Specifically, through my own production, i intend to appeal to more-so girls aged 14-21 who find enjoyment in listening to/watching pop songs/music videos.
In this task i will producing a mood board, exploring the types of settings, props and types of cast i intend to use in my video. Also, i will be looking into the connotations of these conventions and how these will have an impact on the way my audience interpret the video. Through the creation of my mood board, i will be testing out different creative techniques which contribute to the presentation of my mood board.
1. Cast - outfit style, make-up, etc.
2. Location and setting
The creation of this specific mood-board is important in helping me define the style of music video i want to create. Specifically, it will give me inspiration for the type of outfits my cast will wear, as well as hair and make-up ideas. I intend to follow a pink colour scheme which i hope to reflect in the outfit and make-up my cast will be displayed with. in addition, i would like to use a range of different shots in my production. For example, close ups to capture and focus on facial emotion/expression, long-shots to establish the setting or over the shoulder shot to enhance movement of the cast. The general mis-en-scene i hope to feature are settings which reflect the general attraction of teenage girls such as bowling alleys, arcades and scenic, photoshoot attractions. Within these settings, i hope to film a few different cast members, presented with different types of outfits and props. A theory i hope to incorporate into my video is Neale's genre theory by ensuring that generic codes and conventions of pop music videos are evident in my own. Additionally, the message behind my video will hopefully be reflected through gauntletts identity theory. I want to show this through the presentation of my cast (how they dress themselves/what they do) in order to show that individuals have the opportunity to shape their identity and lifestyle.
3. Website Inspiration
This mood board is useful in providing me with inspiration for the type of images I hope to include on my website, specifically focusing on the type of make-up looks and hairstyles they've been presented with. Also, I have researched and included a range of different fonts which I could potentially use - they are all quite different which is useful as it means I can pick one which best fits my theme.
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