In this post i will be undertaking research on media institutions linked to the music video brief, specifically focusing on the type of company they are and the products they produce. This will be effective in providing me with ideas to consider when completing my own production of the music video and website. I believe that by understanding the institution linked to my chosen brief, it will help me to produce a media text that follows and resembles their style, ideologies and ethos more effectively.
I think that the institution has established these values and purposes to give them something to strive for, developing the standards of the company and increasing competition with rivals. For example, having the purpose to 'fill the world with emotion, through the power of creativity and technology' gives sony music the motivation to make an impact through the products they serve. I will incorporate this purpose into my own product through the use of creative editing and filming techniques. I hope to show diversity in the contents of my music video through the settings and people featured. Finally, i will be sure to avoid topics which could be deemed to interfere with the companies ethical values.
S - Nice research into Sony Music.
ReplyDeleteI - You need to incorporate the actual values of Sony Music and not just of 'Sony', which is what you have in your slide. Then you need to establish how your production is going to adapt or link to these values.
T - see above and include this in your conclusion... please use RED FONT.